Who We Are

About Us

Our Belief

Every problem deserves a thoughtful solution

We specialize in removing friction from your digital experience, making every interaction simple, intuitive, and effective. From strategy to design, we build solutions that keep visitors engaged and drive measurable results.

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We help outdoor and mission-driven companies launch, scale, and refine their digital presence. Led by founder and usability specialist Kristin Kniss, we bring strategic expertise to every project, ensuring thoughtful, user-centered solutions that drive engagement and growth.

With a focus on UX strategy, web design, branding, and deep-dive problem-solving, we create intuitive digital experiences that support your mission and make a lasting impact.

Our Core Team

Our core team has collaborated for up to 10 years. Now, we're uniting our expertise to form a dedicated coalition—combining our unique strengths to better serve organizations that align with our values. We’re deeply committed to our work and treat our clients like family, fostering long-term partnerships built on trust, collaboration, and shared purpose.

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Kristin Kniss

Owner & Creative Director

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Candace Bates

Project Manager & Operations

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Kristin Hansen

Brand & Web Designer

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Aaron Cote

Search Engine Optimization (SEO)

Why Us?

Our clients have seen real results—from increased conversions and user engagement to smoother launches, and improved reputation among their audience. We’ve helped mission-driven organizations, outdoor brands, and lean teams move from friction to flow—without costly redesigns or bloated timelines.

We understand the pressure of juggling internal priorities with digital expectations. That’s why we step in as strategic partners—bringing clarity, UX expertise, and measurable impact.

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About Our Company

Alaska based business serving clients worldwide. We translate your voice and ideas through strategy, creativity and digital innovation.

WE BELIEVE.

Where there is a problem, there is a solution.

We specialize in solving digital challenges to create seamless experiences that drive impact and increase conversions. Tell us your pain points, and we’ll craft a strategy that removes friction, enhances usability, and turns visitors into engaged customers.

Unlock the full potential of your website, app, or other digital product. From concept to launch, we work closely with businesses to understand their needs and combine that with user-centered design.

What We Do

Expert Engineering & Digital Solutions to Drive Business Growth and Innovation

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Digital Design with AI

Unlock the full potential of your website, app, or other digital product. From concept to launch, we work closely with businesses to understand their needs and combine that with user-centered design.

Service 1

Tech Deep Dives

Our signature "Deep Dives" are a valuable service focused on analyzing a problem space. We identify problems in existing prototypes or live experiences.

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Strategic Consulting

Often unsure which services they need, how to prioritize them, or what defines a “good” user experience, we help clients gain clarity on these issues and chart a path forward.